Monthly Archive for September, 2007

UKTV G2: Call me “Dave”!

Oh dear.  Oh dear, oh dear, oh dear.

UKTV has announced it will be changing the name of its G2 channel to “Dave”.

Dumb.  Really dumb.  Reminds me of the bright sparks who came up with the idea to rename PwC to ”Monday”.  That worked well.